The Pack Get early access

The Pack

The members’ club for dogs and their people

You know every dog in the park. Their people, less so.

Outside a neighbourhood café on a sunny morning: friends talking over coffee, with a golden retriever lying contentedly at their feet.
9:41

Tuesday

Morning, Otis.

Near you this week

Tonight, 6pm

Restaurant manners

6 going

Saturday, 9am

The canal loop

12 dogs going

Your pack

Fig is out with Joe5 minutes away
TodayMapPackOtis

There’s strength in numbers. The Pack is a members’ club that brings you and your dog into your local community, with walks, classes and a helping hand when you need one.

The best life for you and your dog.

Googling it at 11pm

Expert advice you can trust

Classes and guidance from professionals who know real dogs.

The same walk, the same nod

Local adventures with new friends

Organised walks and meet-ups with people and dogs nearby.

Turning down invitations

People nearby you can count on

Familiar faces become local friends you can trust with your dog.

Dogs are happier in a pack. So are their people.

A French bulldog sitting politely beside a restaurant table with a plate of food on it, a diner in the foreground.
5:32

Tonight, 6pm · Live at The Anchor

Restaurant manners

Hosted by dog behaviourist Sam, with Mabel

Teach your dog to ignore what’s on the table, then stay for dinner with the Pack and the best-behaved guests in the room.

Guest list so far

Fig, with JoeLoves a play fight, just like Otis
Moss, with PriyaFriendly with intact males like Otis
Bruno, with AliNot keen on intact males, so give him space

Based on what owners tell us about their dogs.

TodayMapPackOtis

1 Learn together

Expert classes, in person or from your sofa.

Teach your dog new tricks, keep the old ones sharp, or just come along to meet the neighbours.

A young man in a checked shirt at a pub bar, his brown spaniel sitting up beside him with paws on the counter.
11:24

Saturday’s walk · 6 dogs

Near you now

spaniel near me
Fig is with Joe Loves a play fight, just like Otis

Joe & Fig are open to a hello

Fig’s learning to focus around other dogs. Otis is too.

Also in the park

Moss, with PriyaFriendly with intact males like Otis
Pickle, with TomNervous at first, so go gently
TodayMapPackOtis

2 Meet compatible dogs and humans

You remember the dog. The Pack introduces you to the human.

Good for your dog, good for you. See who’s nearby, whose dog suits yours, and say hello.

Dogs of all kinds with their owners on a checked picnic blanket in a sunny park.
10:07

Joe & Fig

Round the corner from you

4walks together 2classes 5mins away
  • Well trained 12
  • Gentle 9
  • Calm 7

As reported by other pack members

Loves a play fight, just like Otis

Wednesday, 8am

Joe’s walking the canal

Fancy it? Otis is invited.

You choose who’s in your pack.

TodayMapPackOtis

3 Your trusted support network

Build your own pack.

People you trust and dogs yours gets on with, all close to home.

A person sits alone on a bench on a curved London Underground platform, looking down at their lap, a red train waiting behind them.
6:15

To your pack · 5 people nearby who know Otis

Train’s cancelled and Otis has been in since eight. Can anyone let him out?

Tom Can do after 7 if nobody’s closer.

Joe Round the corner. On my way, Fig’s coming too.

Joe arrives in 5 minutes
TodayMapPackOtis

4 Need a hand or just want some company?

Ask your pack.

Cancelled train or impromptu walk, one message reaches people nearby you trust.

A brown spaniel fast asleep on a sofa beside a patterned cushion.
8:38

Only you can see this

Your pack score

240

Joe said thanks Fig didn’t want to come home. You’re a star.

Recent favours

Had Fig for the evening+40

Walked Pickle on Friday+20

Put it towards

A class on us200

Coffees after Saturday’s walk80

TodayMapPackOtis

5 Look after your pack

Good deeds get rewarded.

Had Joe’s dog for the evening? That counts. Every favour adds to your pack score, to put towards classes and exclusive experiences.

What dog owners told us.

From research with dog owners and experts, on the way to building The Pack.

A few house rules.

  1. Say hello to the dog first.

    It’s only polite.

  2. Learn the human’s name by week three.

    It only gets more awkward after that.

  3. Everyone’s dog is a work in progress.

    Yours included. Theirs too, whatever they tell you.

  4. Everyone has an opinion on recall.

    We’ll bring someone qualified.

  5. Favours go both ways.

    If Fig gets your sofa, Otis gets his.

  6. Carry a spare poo bag.

    One day it’ll be how you make a friend.

Ross Fretten looking up at Sailor, a golden retriever, whose paws rest on Ross’s shoulders. Sailor is grinning.
Inspired by Sailor, now on his second venture.

Created with love, experience and plenty of hair.

Getting Sailor, my first dog, changed everything. I realised what a brilliant social catalyst a dog is, but I also lost the conveniences I’d taken for granted, like the spontaneous night out or the weekend away.

I’m lucky enough to be confident meeting new people. Not everyone is. And even I found it stressful trying to suss out whether another dog would get on with Sailor and be safe to introduce.

It took me years to work out how to live my best life with Sailor, instead of around Sailor. The Pack is how everyone else gets there sooner.

Ross FrettenCo-founder of Waggel pet insurance

We’re still building it. Honest answers so far.

What does early access mean?

We’ll let you know when there’s something relevant for you to join. That’s all. There’s nothing to pay and you’re not signing up to anything else.

Is it for me?

If you have a dog, yes. New puppy, nervous rescue or old hand, there’s no application and no dress code.

Who can see where I am?

Only people you’ve added to your pack, unless you choose to show you’re open to meeting new people. Then others nearby can see you and your dog.

How do I know I can trust people?

You choose who’s in your pack, and you can only add people you’ve actually crossed paths with, which the app can tell from your location. It’s friends helping friends, not a booking service.

Where and when will it start?

We’re building The Pack now, and sign-ups will help decide where we roll out first, which is why we ask for your postcode area. It’s partly down to you and your neighbours, so be sure to encourage others to sign up!

How much will it cost?

We’re still working that out. You’ll see the price before you decide to join anything.

My dog isn’t exactly a model citizen. Is that a problem?

Not at all. You can tell people what your dog needs, like space or a gentle introduction. We’re still working out how best to support nervous or reactive dogs, so we’d love to hear from you.

A small black dog trotting along a pavement past iron railings and a house with dark painted brick and window boxes.

Your dog’s already made friends round here. Your turn.

Help bring The Pack to your area first. Sign-ups will help decide where we start, so get your friends on board.